Starbuck has decided to give their logo a new look. It is important for companies to give their a logo a little update every x amount of years. Sometimes it's good and sometimes it is bad (Pepsi). There's not much difference in the new Starbucks logo and it looks as though they said, "less is more." For most cases "less is more" works and Starbucks has made a huge impact, that they could use their mascot icon. I feel it is effective and recognizable. So whoever refurbished their logo, did a good job.
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