Johnny Cupcakes will be releasing their latest collaboration t-shirts. They released previous t-shirt collaborations with Warner Bros. and Hello, Kitty, but now it's time for Nickelodeon. Johnny Cupcakes puts out a limited amount of t-shirts and they're not reprinted, so if you like them and it brings back memories, I suggest your purchase them. If you can justify the $35.99 price tag that is great. The print is good for the most part, not the best, sometimes they use soft inks, but the shirts are soft. They have a hemtag and a mitten for the tag on the inside, which is smooth and won't scratch the back of your neck.
Electric Zombie has released a bunch of new t-shirts, hoodies, flip flops, cinch bags, and posters, the only thing they're missing is the kitchen sink. Owner Kyle Crawford does a very good job coordinating his minions, I mean artists to stick with the aesthetic for his brand. I'm usually a fan of his winter release, since the designs are toned down and not so bright and in your face, but these are good.
Some of the highlights would be the Slasher hoodie. It has custom splatters, the inside of the hoodie looks like Freddie Krueger, and the obvious color scheme like his sweater. The Inspector Gadget influenced t-shirt Madd Man Black is great and a nice throwback. The print looks amazing. The Shao Kahn and Predator designs come in a t-shirt and as an 18 x 24 digital print. Another throwback is the Zed from Power Rangers tee.
The designs are coherent with Electric Zombie, which is important for a brand. Consistency is needed and there are other independent brands and small companies that do not keep with their image and theme. If you love horror and gore this is a company for you. Usually Electric Zombie has toned down color and more mature designs in the winter, but some of these tees are too good to not be picked up. This an amazing release of items!
For those of you that don't know the clothing company Johnny Cupcakes, it is a cool Boston company focusing the designs around cupcakes. Mr. Johnny Cupcakes, John Earle, created this company as a joke and eventually it became a million dollar company. The designs are fun, clean, simple, and quirky. The tees are pricey, but Johnny Cupcakes likes to make only a small amount of shirts which make them exclusive. He's constantly releasing new designs and has a 3 shops, two in the Boston area and 1 in Los Angeles. He's about to open his 4th shop in London.
His branding is all about himself and being a fun and family type of guy. He's an everyday guy that inspires many people and his fanbase is huge. I've met him twice and he cares about his customers. He's always trying to come up with creative ways to get people involved and interested in his brand. The brand development is amazing and he's done something new that no clothing line has really played around with....animation. This is an animation promoting his London store opening. It may not be the greatest cartoon, but it gives him an edge of being the first one to do it and gives his customers something to look forward for. I've seen this video being passed along and I am continuing that as well.
I do think that his marketing of his brand is brilliant and worth looking at. If you are ever around to see one of his lectures, you should head to it. His style is unorthodox, since he didn't go to business school and dropped out of college. It's different, but I'm sure you may learn a thing or two that could be useful in your business.
The people at Cavata Clothing are releasing new items tomorrow. You can get a hoodie, which has their logo distressed, a beanie either in gray or black, and a belt. I do own two tees from them and they hook it up with some goodies. Plus, the designs are quality and their logo is a favorite of mine. The logo is so simple and clean, but it definitely represents them. I'm a fan of what they're doing and everything is amazing. The hang tag looks like a concert ticket and that alone makes their company awesome. I forget, but I know that it's either 10% or 15% of sales goes to helping art and music programs. They definitely are doing something right and for a good cause.
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