How to Approach Art Directors WITHOUT being annoying by Mike Byers

Mike Byers, a Canadian illustrator, writes a couple points for approaching Art Directors without being annoying. Some people may call persistence annoying, but here's 5 bullet points that may help to not be thought of as "annoying."

1. Target Your Audience

The absolute first step you should take is to narrow your contact list to the Art Directors who are actually looking for the type of work that you do. You’ll only be wasting their time, and yours, if you are soliciting clients who have no interest in hiring you.

Examine the work that they’ve done in the past and consider whether your work or approach fits within that scope.

Having some knowledge of an Art Director’s work is obviously a good practice anyways when building your mailing list, but it’s also the best way to make a good first impression.

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King Kong Vs. Bruce Lee

This is a very interesting design that is available exclusively at Ript Apparel for one day for only $10. This is a funny design, that I like. Who will wing King Kong or Bruce Lee?  The angles of the two main characters are odd and bothers me. Also it seems that the gorilla referenced is very similar to Mateus Santolouco's image. The concept is funny and if you want to own then you should pick it up, before it is gone. The design is created by Montreal native Sidoneon. You can view more of his art here: http://sidoneon.deviantart.com