I always found to be important is being professional and making sure people see you as a professional. I dislike receiving e-mails where a client comes off unprofessional by writing like I'm his best friend. It could be slightly different if I built a close client relationship, but not when you're only asking me about my services. When meeting with clients it's always important to dress professional even if you're meeting clients that may have a very casual dresscode. I'm a fan of this article from Freelanceswitch.com and even if you are very professional maybe there's a thing or two you missed or even could elaborate more on.
11 Ways to Show You're a Professional"
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