Wednesday, October 14, 2009

6 Ways on How To Make Friends & Influence Art Directors

This is an interesting article. Mike Davidson created a list to help prospective designers who are curious on how to enter the competitive design industry. Here are the first two he has on his list:

1.Your portfolio is a whole lot more important than your résumé. Whenever I’ve had to fill a design position, I’ve always gotten tons of résumés and ended up going straight to URLs without even looking at the education or other qualifications of the applicant first. There are just so many people in this industry who are “all talk” that I’d rather hire someone whose stuff looks great but maybe hasn’t had a chance to go to a great college or work at a great company yet. The best thing you can do for yourself, résumé-wise, is to put together a nice one or two sheeter and offer it online, complete with sample URLs. That way, you make it very easy for whoever will be evaluating you as a prospective employee.

2.With regards to your portfolio, spend every spare minute of your time on it. Nothing impresses me more than a clean book filled with thoughtful work. It doesn’t matter how big your clients are… only how good your work is. You should create imaginary clients if that allows you to flex your design muscle. I would rather see a beautiful poster for an imaginary band than a lackluster design project for a big company like Boeing. In other words, you will never be judged on the size (or existence!) of your clients — only the quality of your work.

Read the rest here

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