Monday, March 15, 2010

William Beach of Go Media Answers Getting Into Graphic Design

One of the owners of the graphic design firm in Cleveland, Go Media, shares some comments on a Q&A he had. He touches on a couple things that may be useful for upcoming designers.

Here is some question & answers from the Go Media blog:

"What are some good ways to network effectively in the Graphic Design/Illustration field?
First, you have everything in your power to put yourself “out there” build a website, join design sites like Behance and Deviant Art, volunteer your services to design posters that will get exposure, join design organizations like AIGA, attend conventions and events like Weapons of Mass Creation.
Once you’ve gotten out there, you just need to be outgoing and friendly. Show people your work. And again, BE NICE. Nobody likes a snobby conceited artist. Have a genuine interest in the artists around you.

Which skills have you observed to be the most sought after in this field?
That’s easy. Web development is the absolute most important skill in this industry right now. Over the past three years our print-to-web ratio has gone from 50-50 to 10-90.
We get nine web projects in the door for every print project. Flash animation and After Effects is also growing in demand. I know designers love print-work, but if you want to be on the leading edge of the demand curve – learn everything you can about the web. In particular, study the leading content management systems and design requirements for mobile devices.

What are the qualities you look for in a business partner?
Honesty, work ethic, no ego and a take action personality."

To read the rest of the article go here:

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