Tuesday, August 31, 2010

Unbranding: The Snooki Strategy

Last week I was reading on Inc.com about "unbranding". If you saw my tweets on Thursday you would know what I'm talking about. One of the most infamous "celebrities" is from MTV's reality show "Jersey Shore", Snooki is being used in a whole new marketing strategy. Since, she's not a great person to represent a company well, due to her time on the trashy reality show and recent arrest stint, she has something that companies like-exposure. She's on television and she was known for always carrying around her Coach bag, until recently. It seems that luxury brands have sent her their bags, so she can be seen on tv promoting their products. Why would anyone want to be like Snooki? No one, but people viewing the show would see the bags and may like what they see. It's this subliminal advertising that will be in the heads of those watching the show, that will have them recognizing the item, talking about it, and most likely want it. It's an interesting strategy and there's no bad public relations, especially when you're on a hit tv show.

To view what Inc.com had to say, view here: http://www.inc.com/staff-blog/the-snooki-strategy.html

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